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HBO Max Isn’t to Blame After ‘In the Heights’ Fizzles at the Box Office

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variety.com

Rebecca Rubin Film and Media ReporterSince “In the Heights,” a lauded adaptation of Lin-Manuel Miranda’s Broadway musical, fell short of box office expectations, it would be easy to point to its hybrid debut on HBO Max as the culprit.But streaming isn’t necessarily to blame for the movie’s lackluster $11.4 million four-day opening weekend.Yes, it’s possible that some HBO Max subscribers opted to watch the movie at home rather than venturing out to theaters, depressing overall box office ticket sales. (The company doesn’t release viewership data for HBO Max, but even if it did, it would be impossible to know how much money was left on the table.) In reality, “In the Heights” was facing much larger obstacles than easy-to-reach TV remotes..

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