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HBO Max AVOD Version Already Has $80 Million in Upfront Advertising Deals, WarnerMedia CEO Says
Todd Spangler NY Digital EditorThe ad-supported version of HBO Max, set to launch in June 2021, already has $80 million in upfront advertising commitments, WarnerMedia CEO Jason Kilar said.Kilar, speaking Friday at AT&T’s analyst and investor day presentation, didn’t reveal key details of the HBO Max AVOD tier like pricing and ad load.In terms of content, the only difference between the ad-supported HBO Max and the regular $14.99-per-month premium service is that the the AVOD tier will not include the day-and-date Warner Bros. movie premieres, Kilar said — otherwise, “everything else will be the same.”In addition, Kilar also confirmed that the HBO Max AVOD version will not include advertising in HBO original series.
