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Lucinda Martinez Joins Netflix as Vice President of Multicultural Marketing (EXCLUSIVE)
Angelique Jackson Veteran marketing executive Lucinda Martinez has joined Netflix as vice president of multicultural marketing, after more than 20 years with HBO.In this newly created position, Martinez will build a multicultural marketing team and lead Netflix’s targeted marketing efforts to the Latino, Black, Asian, LBGTQ and faith audiences. Martinez begins her new role later this month, and will report to Netflix CMO Bozoma Saint John.“We want our marketing to be just as entertaining and inclusive as our films and shows, and want to ignite conversations about our brand worldwide,” said Saint John, announcing Martinez’s hiring.
