Jean Christophe Babin: Last News

Geneva Watch Days (GWD), as it became  known, grew and by the time the event came to fruition in late August (26-29th), 17 maisons and manufacturers were on board.For Jean-Christophe Babin, Bulgari CEO and the man who started the GWD ball rolling, the aim was to try and make up some of the ground that had been lost in the first six months of the year. “We simply could not lose the chance to show our new products and miss out on the most important five months in global watch sales, covering Thanksgiving, Christmas, New Year, Orthodox Christmas and Chinese New Year,” he explains.Georges Kern, CEO of founding partner Breitling, agrees: “As the year progressed, an event like GWD became more important.

is likely to emerge as the item liable to make the one per cent weak at their nipped, tucked, and bio-hacked knees.It’s fortuitous then, that last night, Roman luxury behemoth Bulgari showcased one of the most expensive jewelry designs they have ever created: a jaw-dropping snaking diamond choker crafted from a rough diamond totaling 200 carats which is worth a staggering $43 million—worn on the night by longtime ambassador for the brand, Andy Sachs-approved.By The Serpenti Aertena necklace—described as the most precious design that Bulgari has ever debuted—is just one creation crafted to mark the house’s 140th anniversary. It forms the centerpiece of a celebratory collection designed by jewelry creative director Lucia Silvestri, dazzling with coiling snakes, juicy cabochon-cut gemstones and ancient coins, that was unveiled at the historic Terme di Diocleziano—the site of the largest ancient public baths in Rome.