Isabel Quinteros: Last News

EXCLUSIVE: TikTok, in partnership with MACRO and UnbeliEVAble Entertainment, has revealed the 10 recipients of its Latinx Creatives Grant.

J Balvin, Prince Royce, Karol G, Camilo, and Sebastian Yatra, the video-sharing app, used to create short dance, lip-sync and comedy videos, has become a way to keep busy and entertained during these trying times."We're so excited that Latin American artists have really embraced TikTok and the community loves them, too,” Isabel Quinteros of music partnerships & artist relations at TikTok US, previously told Billboard.In addition to many Latin music stars joining the fun, Latin songs have also stolen the spotlight on the app, garnering thousands, millions and even billions of views or post creations.El Alfa’s collaboration with Darell and Noriel, “4K,” for example, has become one of the most popular sounds thanks to the famous “Caminata de

To keep busy and entertained during these trying times, many people, including artists such as Maluma and J Balvin, have found refuge in TikTok, the video-sharing app used to create short dance, lip-sync and comedy videos."We're so excited that Latin American artists have really embraced TikTok and the community loves them, too,” Isabel Quinteros, music partnerships & artist relations, TikTok US, tells Billboard. “We've seen exponential growth on accounts like Ozuna and J Balvin who are posting daily and artists like Maluma recently joined.”Quinteros adds: “Our artist relations team works very closely with the LATAM/Mex teams to provide support and a cohesive approach to content.