variety.com
65%
907
How Rachel Maddow, Robin Roberts and Other TV Anchors Are Pivoting to Compete in the Streaming Wars
WME talent agency, one of the industry’s largest, is giving new thought to how to serve a wide array of clients that include ABC News’ Robin Roberts, MSNBC’s Joe Scarborough and “The View” co-host Sunny Hostin.“The networks have to go with where their viewers are. Their business model depends on how do we find these people, how do we get to them? And it’s going to call for a lot of creative ways,” says Henry Reisch, a partner and head of WME’s news broadcasting department.
