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Jesy Nelson’s blackfishing row ‘overshadowed’ her solo release but ‘drama sells’, says PR expert
social media star exposed messages claiming to be from Leigh-Anne, 30, asking him to create a video about it. Things reached an even greater head when Nicki Minaj, 38, joined Jesy on an Instagram Live video to call Leigh-Anne out for her behaviour, which caused backlash from some fans after Jesy was seen laughing at Nicki’s comments.PR expert Hayley Knight, of Boxed Out PR believes the drama has overshadowed the focus on Jesy’s solo debut, telling Metro.co.uk: ‘Jesy’s solo career launch wasn’t what she was hoping for, especially with the blackfishing backlash. ‘There has been huge anticipation for her first solo single, but sadly, it seems to have only gathered momentum within the realms of Little Mix fans, and unfortunately, the drama
