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Facebook to Share Ad Revenue With Creators, Music Rightsholders on UGC
Jem Aswad Senior Music EditorAs rumored, Meta announced on Monday that it will be changing the way artists and music rightsholders are paid from Facebook, moving to a revenue-sharing model for user-generated video content, although it has not shared full details.In the new system, video creators who use licensed music in videos over 60 seconds long on Facebook will receive a 20% share of any advertising revenue generated by their videos. “A separate share” — presumably the remaining 80% of that advertising revenue — will then be split between the music’s rightsholders and Meta, although how and how much that revenue will be split has not been confirmed.
