Gerry Macnamara: Last News

Amber Dowling The Nordic region’s largest streamer, Viaplay, has debuted in Canada, continuing its expansion into North America after landing in the U.S. on Feb. 22. The direct-to-consumer platform touts itself as the premiere platform for Nordic Noir, the term used to describe the growing subgenre of Scandinavian crime dramas, thrillers, dark comedies and YA offerings. Available in every Nordic and Baltic country, Viaplay has been gaining ground over the past several months, expanding across Europe, U.K. and Australia. In February, it reported an 83% rise year-over-year in streaming subscribers, a number that is expected to swell with the North American launches.

Elsa Keslassy International Correspondent Jason Priestley (“Beverly Hills, 90210”) has joined the cast of Viaplay’s English-language series about NHL ice hockey legend Börje Salming. Currently filming in Sweden and Canada, the biopic series stars Valter Skarsgård (“The Playlist”) as Salming and is created and directed by Amir Chamdin, winner of the Best Series Award at Canneseries 2020 for “Partisan.” The show is written by Martin Bengtsson, who previously wrote “Tigers,” which was Sweden’s entry for Best International Feature Film at the 2022 Academy Awards. Priestley portrays Gerry McNamara, the legendary Toronto Maple Leafs talent scout who discovered Salming and fellow Swede Inge Hammarström and helped launch their North American careers.