Ernest Beaux: Last News

Ben Croll Marion Cotillard will star as Coco Chanel in “Rencontre(s),” an immersive, interactive, and multi-sensorial project that whisks participants back to Paris of the Roaring Twenties. Making its world premiere as part of the Venice Film Festival’s recently rebranded Venice Immersive showcase for new-media projects, the pop-history experience mixes live elements with 2D animation and XR embellishments to retrace the creation of Chanel No 5. Variety debuts the teaser here (below). Commissioned by Chanel and produced by Paris-based studio Atelier Daruma, the 15-minute immersive experience puts participants into the shoes of Ernest Beaux, the Russo-French perfumer who created the iconic elixir for the fashion icon. Voicing an animated version of Coco Chanel in both English and French, the Oscar-winning actress plays the designer at the height of her Queen of Paris fame, as a 38-year-old doyenne and magnetic pole for the city’s modernist and avant-garde scenes.

story goes that perfumer Ernest Beaux presented her with several different samples, simply labelled with numbers, and it was the fifth concoction - with the addition of aldehyde - that she plumped for. Chanel No 5 celebrates its centenary this year, and as part of the year-long celebrations, the house today launched a new high jewellery collection inspired by the iconic scent.The centrepiece of the collection is the 55.55 necklace that we previewed last month.