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What’s the Optimal Time for a Festival Performance? Don’t Sleep on the Sunset Slot at Coachella
Lily Moayeri A festival poster is not unlike an optometrist’s eye chart. The top names are clearly visible, even from a distance, drawing your gaze and keeping it focused. But does that font size translate to the best festival time slot for the artist? Or is that headlining slot not actually the holy grail it’s cracked out to be?“In a festival environment, the headline slot might not be the most ideal one,” says Evan Winiker, managing partner at Range Media Partners, who counts Max, Disco Biscuits and Walk Off the Earth among his clients.There are a number of factors working against that headlining slot.