variety.com
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Nielsen Shares Surge on Report Company Could Be Sold to Private Equity Group
Brian Steinberg Senior TV EditorShares of media-measurement kingpin Nielsen Holdings PLC surged more than 40% Monday after The Wall Street Journal reported the company had started talks with a group of private-equity firms, including Elliott Management Corp., for a sale that could be valued at approximately $15 billion, including debt.Elliott Management has a reputation for pressing for big changes at the companies in which it invests, and has in the past called for different management of companies including Barnes & Noble. Interpublic Group and AT&T.