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The baby 'It kit' that stylish parents want in their nurseries right now'
Dino dungaree set, £35, boden.co.uk; Character cardigan, £34, welovefrugi.com; Velvet dress, £36, cathkidston.comWhile there are still plenty of dominant designer childrenswear brands in the market, this season the high street has really upped its game. Newly revived by a former Alexander McQueen designer, Cath Kidston now makes some of the sweetest baby clothes for boys and girls. As many parents move further away from the Scandinavian, minimal aesthetic, there is also a new focus on designing clothes that are more fun and engaging to look at.
