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Meet the woman determined to change the way we cook (and Gwyneth Paltrow is a fan)
Our Place was born when Shahid, 33, noticed there wasn’t a company designing products that honoured food traditions from diverse cultures, and made cooking simple and fun – particularly in a kitchen without much space. Having learnt to cook as an adult ‘as a lifeline to my heritage’, she saw an opportunity. And while her brand is all the rage on Instagram, Shahid (who doesn’t ‘enjoy posting my own life on social media’) is concerned with influence of a different kind.‘Social mission is very important to the business.
