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Samsung TV Plus Launches Rebrand, Unveils New Content Partnerships
Todd Spangler NY Digital Editor It’s the start of a new chapter for Samsung TV Plus, TV manufacturer’s free ad-supported TV (FAST) and video on-demand service — which is launching a new brand identity to highlight its latest content lineup and momentum in reaching viewers globally. Launched in 2015 as one of the first FAST services by a device manufacturer, Samsung TV Plus has steadily expanded its reach and content offering to deliver more than 220 channels in the U.S., over 1,600 channels globally, and over 50 owned-and-operated channels spanning news, sports, entertainment and more worldwide. The No. 1 most popular FAST service on Samsung Smart TVs in the last 12 months has seen 100% growth in consumer viewing, including nearly 3 billion hours streamed by users across the globe, according to the company.