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Giorgio Armani’s televised fashion show reinforces his super-brand power
broadcast in a prime time television slot on Italy’s La7 channel, as well as on his website and Instagram.Armani is a household name and at a time when Netflix has never felt more essential to family life, the decision to air his show via a prominent network in his home nation was an inspired one. In normal times, Armani might host up to 1,000 guests at his personal catwalk theatre, the Teatro Armani, during Milan Fashion Week - of course the coronavirus crisis has meant he, like everyone, has had to rethink things. But while most other brands are pandemic-proofing their fashion shows by streaming them on social media, here Armani has added another dimension, reaching a greater audience than perhaps ever before.
