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365 Days star Michele Morrone has landed a lucrative new deal as the face of fashion brand Guess.

STARRING in one of the raunchiest movies of all time has really paid off for 365 DNI's leading man, Michele Morrone. The Italian actor, 29, has just signed a six-figure modelling deal off the back of the success of Netflix's sexy, but controversial film.

TMZ reports that the chiseled and tattooed Italian actor-musician who played Massimo just made a deal with designer Paul Marciano to star in fine menswear holiday campaigns for Marciano and Guess by Marciano.The new gig is delivering a windfall to the 29-year-old star of the erotic drama that hit the streaming service in June following a February theatrical release in Poland and Britain: Sources told TMZ that Marciano and Guess agreed to a six-figure deal — more than the average male model makes — all due to Michele's newfound popularity sparked by "365 Days."That deal includes photo shoots as well as public appearances, social media promotion and potentially a runway show appearance.