variety.com
46%
210
UTA’s Digital Brand Architects Acquires Digital Golf Collective (EXCLUSIVE)
Jennifer Maas TV Business Writer UTA’s influencer management firm Digital Brand Architects has acquired golf marketing and digital talent management company Digital Golf Collective, Variety has learned exclusively. Founded by Jess McAlister and Sean Guerrero, DGC focuses on managing strategy and branding for leading creators, brands, events and tournaments in the golf industry. Under the acquisition, DGC’s individual digital talent and branding clients, including Tisha Alyn, Ryan Rustand and Cassandra Meyer, will join DBA’s client list. DGC’s day-to-day operations will continue to be run by McAlister and Guerrero, who will dually report to DBA’s CEO Raina Penchansky and senior vice president of finance AD Rastogi.
