Carol Aebersold: Last News

The Elf and the Shelf franchise is beloved by children around the world and is firmly installed within festive traditions since being established in 2004, being featured in the Macy’s Thanksgiving Parade, a live musical, and several sweet snack boxes. Created off the back of an American family’s own Christmas tradition, The Elf and the Shelf started out as an idea between mother and daughter that branched out into a commercially successful brand bigger than they could have ever imagined.

Ferne McCann's creative, fun, and easy to follow Elf on the Shelf Christmas ideas have delighted her social media followers. Elf On The Shelf is a festive tradition that started following the release of a children's book by the same name, written by American author Carol Aebersold.The tradition involved parents moving Santa's best friend, the elf, to different locations each night before it returns home for Christmas.

A post shared by Elizabeth Banks (@elizabethbanks)Inspired by the years-long Elf on the Shelf tradition — a Christmas craze caused by author Carol Aebersold who, in 2005, penned the children’s book which follows Santa’s most vigilant pointy-eared spy as he monitors children’s behavior, watching from secret hiding places throughout their home during the entire month of December — this famous folks photo phenomenon is seeing the likes of Mariah Carey, Ryan Seacrest, and Leslie Jordan to join in on the holly jolly fun. A post shared by Reese Witherspoon (@reesewitherspoon)A post shared by Ryan Seacrest (@ryanseacrest)A post shared by Kerry Washington (@kerrywashington)A post shared by Mariah Carey (@mariahcarey)Fans of the silly seasonal