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The big question at this year’s Oscars – will anyone watch the ceremony?
Yet some suspect such measures are merely a case of deckchair rearrangement. “I don’t believe the host ever has an impact on ratings,” says Anne Thomson, editor-at-large at IndieWire. Indeed previous efforts to woo the under 30s with hosts such as Seth Macfarlane, James Franco and Anne Hathaway have been spectacular flops.