EXCLUSIVE: YouTube stars Vlad & Niki have signed with Underscore Talent for management with the aim of expanding the preschool franchise into a global kids entertainment property.This month, Vlad & Niki surpassed 152+ million worldwide YouTube subscribers with 63+ million on its English channel.
The franchise currently registers more than 293 million monthly views in the U.S. and has more than 80 billion total views worldwide on its 16 channels translated into 13 languages.Led by Underscore Talent’s Reza Izad and Dan Weinstein, the management company will work with Sergey and Victoria Vashketov, the boys’ parents, to expand and oversee all areas of the entertainment property including furthering content offerings into syndication,
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