all the stars of a 'certain age' talking? Oprah Winfrey, Gillian Anderson and Emma Thompson have all gone there; Julie Walters described her hot flushes as 'a chimney that came from the base of my spine'.
And now, welcome to the world of the 'menopreneur'. These include, inevitably, Goop goddess Gwyneth Paltrow, who wants to 'rebrand' menopause and has already created her own Madame Ovary supplements.
She's joined by Noel Gallagher's ex-wife, Meg Mathews, with her MegsMenopause website, which sells, among other delights, lubricants packaged in pink called Motion Lotion.
Beauty tycoon Liz Earle offers The Good Menopause Guide to help us navigate the A to Z of this confusing time.All these women have realised that the menopause is big business.
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