The WWE is looking to expand into new business areas, including the red-hot NFT and audio content markets. To help it do so, it has hired two former CAA agents:Scott Zanghellini and Alex Varga.Zanghellini will be head of revenue strategy and development for the company, with Varga serving as vp of revenue strategy and development. "The content business is shifting on a weekly, if not daily, basis so it’s incumbent upon all of us here atWWEto be ahead of the curve in terms of what’s next - and to be there before it begins," Varga tells The Hollywood Reporter. "And that is what we hope to help with." The company is also beginning to explore new opportunities in some emerging businesses, including blockchain-based NFTs and audio content, such.
Read more on hollywoodreporter.com
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