WWE SummerSlam Headed To Movie Theaters For First Time

deadline.com:

WWE and Iconic Events are bringing SummerSlam 2021 into theaters nationwide for the first time on Saturday, August 21, 8 p.m.

ET/5 p.m. PT live from Allegiant Stadium in Las Vegas.“Iconic has a stellar track record of bringing people together to experience live events in a unique manner,” said Melody Yam, SVP Global Strategy & Business Development at WWE. “We’re excited to partner with their team to deliver the WWE Universe a new way to watch our biggest event of the summer live on the big screen.”The shift to the big screen is the latest evolution of the WWE brand and how it interacts with fans amid an ongoing pandemic.The base model focused on traveling shows at major arena venues bringing the action directly to consumers from staples