Cult Beauty, in her 2021 trends report on beauty buyer behaviours. ‘The dynamic around well-being is changing. It’s being embraced as preventative and a key to insuring your body for the long haul.’The beauty industry has taken notice of this change in attitude and the treatments of 2021 are turbo-charged, with many offering holistic ‘add-ons’ that go beyond just massaging knots out of hunched shoulders or buffing our dull complexion brighter.In a 2021 report, Mintel predicted that brands will need to ‘educate consumers about the future of holistic wellness with self-care that touches on the mind-body-spirit connection’.Which is exactly what can happen in the hands of a good beauty therapist.
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