left Britain on the brink of a national pet-food shortage. And yet with the cost of a puppy doubling over the past 12 months – Cavapoos, the most in-demand breed, now command a price tag of almost £3,000 – the concept of a dog treat is taking on an ever-more extravagant meaning.
This summer, Exmoor Caviar is launching Dogviar, which at £50 per tin may possibly be the world’s most luxurious dog treat yet.
The made-to-order canine snack is kibble coated in a patented mix of caviar oil and caviar protein, which, Exmoor says, equates to around 30g of traditional caviar per 100g of Dogviar.In the interests of investigative journalism, and mindful of the fact that all ingredients used for pet food must be fit for human consumption, I submitted.
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