Annette Bening Kirsten Schaffer county Bryan city Cranston, county Bryan Entertainment film action Funding Annette Bening Kirsten Schaffer county Bryan city Cranston, county Bryan

WIF Study Finds Women-Led Companies Receive Less Funding Than Male Counterparts

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Angelique Jackson When Amy Baer left her job as president and CEO of CBS Films in 2011, she decided to go into business for herself.Though Baer had built an impressive résumé, including tenures at CAA and Sony Pictures Entertainment and overseeing and developing such hit films as “My Best Friend’s Wedding” and “Moneyball,” she struggled to raise the few million dollars needed to launch Gidden Media.“I wasn’t being presented the same kinds of opportunities as men that I knew who had very similar circumstances and were suddenly being handed massive deals,” Baer recalls. “It wasn’t because I didn’t want to raise the money.

I knew how to write a business plan. I had dozens of meetings and ended up raising the funds from a person who had a high net worth who was willing, by virtue of a personal relationship, to invest in me.

But you can’t rely on that.” Baer now heads MRC Film’s Landline Pictures, which is about to launch its first movie, “Jerry and Marge Go Large,” starring Bryan Cranston and Annette Bening.

She also is the president of Women in Film, and it was during a 2018 board meeting that Baer realized she wasn’t alone in the challenges she faced.Women in Film CEO Kirsten Schaffer sat alongside Baer as board members opened up about the obstacles they had to overcome when starting businesses or making movies.

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