Why women are going back to beauty basics – and how you can join them
telegraph.co.ukmake-up sales in the UK have fallen by almost a fifth since 2019, while the frequency with which people wear products has dropped by a third.
It’s the prestige sector of the beauty industry that has suffered the most, with sales of designer makeup in department store counters down by 40 per cent, according to data from NPD; a loss worth almost £500 million.
Visits to high street salons for nail, hair and other beauty treatments are also reported to be down dramatically.That the pandemic has fundamentally changed our outlook on beauty is understandable.
Few of us would bother making up our faces when confined at home. The imperative to look presentable on Zoom may have influenced our behaviour at the start of lockdown, but the novelty soon wore off, as did the incentive.Before you could say “Neanderthal”, most of us were deriving what could almost be called pride from embracing our roots, our unembellished faces and our naked skin.
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