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Why superstars like Kyrie Irving work with designer Nico Guardalabene

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Just designer clothes don't cut it anymore for the superstars. The trend is going back towards custom pieces, often collaborations which see designer and client working together.

Nico Guardalabene has been one of these go-to designers for celebrities and professional athletes. The Californian designer is an expert when it comes to meeting streetwear demands and creating new trends.

His brand Rokit has been combining skate and basketball aesthetics with high profile partnerships, drawing popularity amongst fit and sneaker enthusiasts as well as an impressive list of notable individuals.

Many of his collaborations have been with brands including Nike, Converse and DC shoes, with the often limited editions usually selling out in a matter of hours or days.

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