The Daily Sleeper , featured previously on these pages, is one of Hurr’s most popular labels currently.Pew herself may just be a paradigm of the future fashion consumer.
She rents out 80% of her wardrobe. “I live in central London, so space is an issue. All my dresses fit on one clothes rail and once I’ve worn once, it goes to the back of the rail to ensure I’m re-wearing all my pieces day after day”.
Before she even considers purchasing a dress, she factors how many times she’d need to rent it out to get a return on her investment.
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