Normality is one of them. Ultra thin it can do, endlessly. Size 20 plus? Not a problem, up to a point. Back in the early naughtiest, designers fell over themselves to work with Beth Ditto.
Ditto, funny, feisty and fiercely voiced, was an early poster girl for body positivity. But she was an outlier. And hardly “normal”.
Fashion loves extremes. Dominatrixes in cartoonishly wide shoulders and 14 cm heels are eventually superseded by barefoot waifs.
Polarising volte faces are the propulsion that moves fashion’s wheel. Average doesn’t.Even brands whose bread and butter is selling normal-ish clothes to normal-ish women like to give an avant-garde top a spin on the catwalk.
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