Why big gold jewellery is back – and how you can pull it off

telegraph.co.uk:

voice of da yoof” comedy character created in 2000 by Sacha Baron Cohen. Like Ali, Poppy is a staunch fan of gold chains and hasn’t met one that she’d reject as being too chunky.

In fact, her jewellery may well weigh almost as much as she does. Poppy’s chains are bought inexpensively from H&M and ASOS, but at the higher end of the market, the demand for big, bold jewellery is the same – only the price tags are different.

Whether they are about to close a deal, rent a private island or have just finished their GCSEs, women from all income brackets are rejecting delicate pieces such as braided bracelets and stacking rings in favour of chunky, maximalist styles whose impact can be seen from halfway across a room.

The trend is partly the result of fashion’s current love affair with the Seventies and Eighties, but is also indicative of a new exuberance sweeping through fashion which sees people wanting to express themselves in a fun, unapologetic way. “We’ve definitely seen an uplift in sales of bold jewellery, particularly unique, one-of-a-kind pieces,” confirms Tanika Wisdom, jewellery buyer at Matches, who cites brands such as Irene Neuwirth, Dezso and Viltier as especially popular this summer. “People are becoming more comfortable buying jewellery, especially online.