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What is the protein bor trend on TikTok? Meet Irish bodybuilder going viral

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TikTok to share gym content and review supplements such as protein shakes, yoghurts and bars.However, he gained fame after viewers noticed the way he said protein bar during his reviews, and left hundreds of comments pointing out his pronunciation.This reaction led his videos to go viral, and has meant he now has over 231,000 followers.Because of the success of the trend, James has promised is followers that if a recent video gets 120,000 likes, he will get a tattoo saying “protein bor”.The video is currently at 115,000 likes, so let's wait and see if it reaches the mark and he sticks to his word...Thousands of watchers flocked to James’ posts whenever he reviewed a protein bar, to point out how it sounded like “bor” instead of “bar”.The trend then developed, which involves commenting the phrase underneath random videos.His followers began to make duets of his videos to gently make fun of him, but he turned it around to his advantage.James is a huge fan of the trend, and has encourages his followers to comment “protein bor” on videos.In a video he said: “It won’t stop until every person on TikTok comments ‘protein bor’ on this video”, which racked up more than 435k views.He created an explainer video for those who didn’t quite understand why the comment was appearing all over the app, which has been seen over one million times.A rival account, _protein_bor, was created as a spoof account and is gaining followers, but not as many as James.The infamous Protein Bor video that marks the beginning of the trend has around 16.2 million views on TikTok.He began his TikTok career in April 2020 and mostly posted workout videos, before beginning to review protein products, like bars.Apparently extremely shocked by his sudden rise.

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