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WeWork: The millennial start-up dream that shattered into pieces

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telegraph.co.uk

Neumann had set up WeWork, a millennial-friendly co-working space where freelancers and companies could rent a desk by the day.

With the option of an attractive membership package or simply to pay as you go, plus free beer and kombucha on tap, social events aplenty and a space decked out with plants and soft furnishings – not to mention the games arcades and skateboard halfpipes – this ‘capitalist kibbutz’ promised to replace office drudgery with whimsy and opportunity.For almost a decade, Neumann – whose bombast and self-belief towered far above his huge frame – would continue to shake the pockets of venture capitalists (VCs) around the world, creating a company with 14,500 employees and 800 offices spread across 33 countries; not bad for.

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