Boozy Brits spent more than ever on lockdown drinking – and celebrities are cashing in with their own bespoke brands. Alcohol sales shot up during the pandemic with supermarkets reporting a 10 per cent increase in sales and online purchases rising by 22 per cent.
Industry experts say the celebrity drinks market has gone from being a “trickle to a flood”. Adam Leyland , Editor In Chief of food and drink industry bible The Grocer, said: “ Coronavirus has helped the growth of celebrity wines in particular. “While the restaurant trade has been hammered, sales in supermarkets, off-licences and subscription-based and online operations have boomed. What is your view?
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