Manori Ravindran International EditorWarnerMedia has appointed broadcast executive Annelies Sitvast to the newly created role of head of unscripted production for Europe, Middle East and Africa (EMEA).Based in Amsterdam, Sitvast will commission unscripted programming for streamer HBO Max, which will begin rolling out in Europe by year’s end, and will report into Antony Root, head of original production for WarnerMedia EMEA.
Sitvast will join the company in May.Most recently, Sitvast was head of Net 5, the Talpa Network-backed Dutch commercial television channel.
The exec served as a commissioning editor, overseeing content strategy and brand development, including all original programming, production and scheduling.
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