WarnerMedia’s ‘House of Max’ Studio Aims to Pair Programs, Characters With Ads
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variety.comBrian Steinberg Senior TV EditorWhen Carrie Bradshaw appeared on HBO, she didn’t have much to do with commercials. When she appears on HBO Max, the character may find a staff eager to find ways to set her up with new kinds of advertising.WarnerMedia’s ad sales division is launching a new studio, House of Max, that aims to develop commercials for advertisers that utilize characters and concepts from its various shows.
The company has developed a wide array of programs, says Maureen Polo, senior vice president of entertainment marketing solutions for WarnerMedia, in an interview, and they can be used to “allow brands to make more thoughtful and meaningful connections” with consumers.
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