WarnerMedia has named Dutch TV executive Annelies Sitvast its new head of unscripted programming for the EMEA (Europe, Middle East and Africa) region.
The move comes as Warner rolls out its streaming service HBO Max across its territorial footprint in the region. Sitvast will join WarnerMedia in May from her current job as head of the Dutch commercial channel Net 5, part of the Talpa Network.
Based in Amsterdam, Sitvast will commission original unscripted programming for HBO Max in the region. She'll report to Antony Root, head of original production for WarnerMedia EMEA.
Before joining Net 5, Sitvast cut her teeth at SBS Broadcasting as a senior acquisitions executive and worked on acquisition strategies and slate development for several.
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