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WarnerMedia Aims to Tie Milestone Comics Characters With a Sponsor

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variety.com

Brian Steinberg Senior TV EditorComic-book characters like Static, Icon and Hardware once broke open new opportunities for minorities to gain representation in mainstream super-hero titles.

Now the company that published their exploits hopes to bring new creators  — and advertising opportunities — into the mix.WarnerMedia will through its DC comics unit launch the Milestone Initiative, a bid to identify new  writers and artists with diverse background in the comic book industry.

The effort is a nod to Milestone Media, the now iconic line of comics that was devised by a group of Black creators in the early 1990s and published with DC.

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