Virginia Chadwyck-Healey on the eco-friendly brand that's stylish and affordable
Reading now: 323
telegraph.co.ukCovid. You have to applaud their tenacity. I’ve noticed many workwear brands, for instance, shifting to knitwear, as they realise we’re not in the mood for wearing suits at home.
Then there are those like Aligne, who launched in September; slap bang in the middle of Covid. Founder and managing director Dalbir Bains is triumphant: “I don’t think we were tempted to put the launch on hold, but each week brought new challenges, and each week we overcame them – we were determined to power through.”Like those immortal words in the movie Jerry Maguire, today’s brand “had me at hello”.
Not only do I admire its courage to plough on, but it is the beating heart of it that is “so very Ginnie” (as one PR described it) because it is exactly what I would.
Read more on telegraph.co.uk
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
