To appreciate the roving, sometimes gauche nature of Viral, a new documentary following seven YouTube vloggers in 2020, one must consider its experimental form.
Premiering at the Hot Docs Canadian International Documentary Festival, the film, directed by Udi Nir and Sagi Bornstein, is entirely composed of YouTube videos.
This means it is at the mercy of its source material, which privileges authenticity, skews confessional and doesn’t lend itself to an orderly narrative.
Nir and Bornstein specialize in this kind of experimentation. For their previous documentary, #Uploading_Holocaust, the duo scoured the web for videos of Israeli teens who documented their school trips to Poland, where they learned about the Holocaust.
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