Video Game Industry “Recovery And Improvement” In 2024 Boosted Total Investment Activity To $17.5B – Study
deadline.comEXCLUSIVE: The video game industry saw “recovery and improvement” in 2024, with overall investment activity reaching $17.5 billion, according to the latest report from DDM Games.
DDM, short for Digital Development Management, is an agency providing representation, consulting and investment services, conducts regular studies of the sector.
When comparing 2024 to 2023, the study notes, a major outlier has to be taken into account. Microsoft acquired Activision Blizzard for in the fourth quarter of 2023, paying $68.7 billion in by far the biggest gaming transaction in history.
When that megadeal is taken out of the mix, 2024 transactions rose 39% in value and 16% in volume over 2023. The tally of 985 investments and M&A transactions last year approached the all-time high of 1,001 in 2022.
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