Venice Film Festival Moves Italian Box Office Needle With Auspicious ‘King of Laughter’ Launch
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variety.comNick Vivarelli International CorrespondentThe Venice Film Festival is exerting a positive impact on the Italian box office where Mario Martone’s “The King of Laughter” (“Qui Rido Io”) got a boost over the weekend from its Lido launch that landed the Toni Servillo-starrer in the number two spot after Marvel’s “Shang-Chi and the Legend of the Ten Rings.”Italy’s box office results this past weekend saw “King of Laughter,” in which Servillo plays Neapolitan theater luminary Eduardo Scarpetta, score €314,840 ($372,000) from 291 screens via 01 Distribution for a €1,079 ($1,276) per screen average.
That’s not bad considering that Italian movie theaters are operating at 50% capacity due to COVID-19 health safety measures and that Martone’s pic.
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