Matt Donnelly Senior Film Writer“Producer” is perhaps Hollywood’s most amorphous job title. For Casey Patterson, a veteran producer and mastermind behind two decades of splashy franchises at Viacom, that has meant everything from revolutionizing the MTV Movie Awards by removing gendered categories to suiting up Spider-Man Tom Holland as Rihanna for “Lip Sync Battle.”What pulled her toward the space, she says, was being part of the “I Want My MTV” generation. “Watching as a teenager I felt like I was a part of something bigger than myself.
They harnessed the power of pop culture to do maximum good with Rock the Vote, Choose or Lose, Live Aid, the Concert for New York after 9/11,” she says. “Spectacle without a soul can feel hollow.Read more on variety.com