Fresh off some deft Wall Street moves earlier this month, UTA is now scaling up fast with the acquisition of strategic advisory firm MediaLink.Already a player in branding and marketing circles with its in-house UTA Marketing and UTA Brand Studio divisions, the uber agency has purchased the Michael Kassan founded company from UK-based Ascential PLC for around $125 million.
The British B-to-B media outlet which owns the Cannes Lions International Festival of Creativity bought the advisory and business services company back in 2017 for an initial cash consideration of $69 millionAs a part of the far reaching UTA purchase, MediaLink’s 150 employees in LA, NYC, Chicago and London will join with UTA’s worldwide workforce of 1300 immediately.
Read more on deadline.com