Universal Music Group and Big Hit Records Partnering to Debut New Boy Group
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hollywoodreporter.comHaving built one worldwide sensation, Big Hit Entertainment, the management company and record label behind BTS, is looking to do it again.
Big Hit and UMG announced Wednesday a strategic partnership in which they will assemble and debut a new global K-pop boy group together in the United States for the first time.The members will be selected from a global audition process that will be televised sometime next year with a U.S.
media partner to be determined. Pop music survival competitions are not new to either Western or Eastern culture – the U.K.’sX Factorspawned One Direction in the 2010s, and the format continues to be popular in Korea, where Big Hit most recently used the Mnet seriesI-Landlast summer to assemble its latest artist,.
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