Entertainment film audience

U.K. Audiences Keen to Return to Cinemas Post-Lockdown, Survey Finds


Naman Ramachandran The U.K. public is keen to return to cinemas, a survey has found, with 59% of respondents citing the cinema as their most missed out-of-home entertainment activity.A U.K.-wide survey commissioned by the Film Distributors’ Association and carried out by research agency Metrixlab also revealed that 40% of audiences are planning to return within the first few weeks after reopening and a further 36% within the first couple of months.U.K.

drive-in cinemas are currently due to reopen April 12 and indoor screens from May 17. The research shows that those who have digitally rented or purchased films over the past year are the most likely to return to cinemas as soon as they reopen.The survey also looked into cinemagoers’.

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