Sign up for our daily newsletter to get the day's biggest stories sent direct to your inbox Tyson Fury has explained the differences in his character with the likes of Conor McGregor and Floyd Mayweather.
The two-time world heavyweight champion is back in the ring this weekend for a fiercely-anticipated trilogy bout against Deontay Wilder in Las Vegas.
The Gypsy King is widely seen as the clear favourite with victory set to reaffirm his position as the best in the heavyweight division.
In such scenarios, some may feed off being in the limelight but Fury is focused on just being himself and remaining grounded.
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