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Twitter Buys Scroll, Subscription Service That Strips Ads Out of News Articles

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variety.com

Todd Spangler NY Digital EditorTwitter is continuing down the path of looking to add new subscription services to diversify its revenue beyond ads.On Tuesday, the social network announced that it has acquired Scroll, a company that has sold a $5-per-month subscription that lets users read articles on participating news sites without ads — and shares some of that revenue with the publishers.Terms of the deal weren’t disclosed.

Scroll had raised $10 million from investors including the New York Times, Samsung, Bertelsmann, Axel Springer, Union Square Ventures and Gannett.“Scroll gives readers what they want: clutter-free reading across the web, and publishers what they need: a way to make more money than they would through ads on their.

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