Lesley McKenzie Managing Editor All products and services featured by Variety are independently selected by Variety editors.
However, Variety may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.A surf lifestyle brand with a narrative rooted somewhere other than Southern California or Australia was a longtime dream for television host and producer Selema Masekela, son of late South African jazz legend Hugh Masekela. “As a kid all the way through working in the surf apparel industry, I never saw any brands showcasing surfing from the perspective of anyone that looked like me,” he says.
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